Nettwerk Music CEO Terry McBride on imagination in business and cultivating wrongness (VIDEO) Link to this short video where Terry shares his ideas on recapturing lost creativity.
If you’re unfamiliar with Terry, he is one of those individuals who has worked to pull away from the ‘old way’ music business models. He clearly understand how the ‘Next Generation Music Biz’ can and is starting to really work and has risen to fame by encouraging his artists, like Avril Lavigne and The Barenaked Ladies, to engage their fans using the new tools available, crowd sourcing and social networking.
Tagged as: BC Business Online, Best Companies, future of music, music, Nettwerk Music CEO, Terry McBride
