Marketing Your Music

ROCK BAND has been mentioned on this site more than once and a number of established artists have expressed interest in getting their music in the game How about YOU?  All things are possible, sometimes at a price….. “Today’s musicians are part of a DIY generation, where anyone with a laptop can cut a decent-sounding [...]

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In the Music DIY world quick and efficient tools for marketing and distributing your music are a must! During the coming months I will be highlighting weekly some of the tools and resources currently available.  Some have been around awhile, others have undergone changes and improvements over recent months as developers look to improve the user experience. [...]

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Recently Hypebot readers, myself included were able to put questions to indie artist Amanda Palmer about her approach to DIY promotions.  The interview took place on November 19th at The State Theatre in Falls Church VA.  Jim McDermott (a former major label digital and artist development guy)  hosted this special event. Jim commented “We needed an artist [...]

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Finding effective strategies for marketing your band is a priority. Most would agree with this, but only when you get time to think about it.  The problem for many bands is actually finding the time to think, then think marketing then think ‘strategies’.  It amazes me how many times I still come across bands who are [...]

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The next gen music biz music keeps rolling out new opportunities for musicians to creatively pursue new revenue streams. Internet sensation Coffey Andersen is a hybrid artist. He uses his soul voice, his country guitar picking and urban influenced drums to make a unique sound.  This week he launched his “Direct-to-Fan Live Sessions” series. Coffey [...]

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Today SellaBand launch a new music biz model that will open up Fan Funding to the entire music industry. A major artist, considered one of the most influential artists by many in the industry is joining SellaBand shortly and will use the model to fund their next album project. They are one of the many [...]

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The Beatles have been all over the TV in the UK this past week. The Beatles on Record film shown on BBC Four charts the ’fab fours’ extraordinary journey from Please Please Me to Abbey Road and reflected on how they developed as musicians and matured as songwriters. It was interesting to see footage of them from the early sixties [...]

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If your wondering what the future holds for the music biz and where are the exciting new opportunities you should check out this video presentation by Gerd Leonhard. This is part 1 and touches on:  selling copies to selling access, from control and monopolies to open platforms and licenses, from copyright to usage right, on [...]

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The age of leverage has changed everything.   While the Record Industry was busy keeping the ‘status quo’ and ignoring new business models the heretics were taking over. The key question is why did it deserve to last forever? It didn’t. The record industry failed to read the writing on the wall; they ignored or failed [...]

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