Music Marketing

Trust is one of the multiple new currencies you need to succeed in the ìnext generation music bizî. Every aspect of your website should be put together with your audience in mind and what they want. When visitors arrive at your site you want to hit them quickly and directly with what your all about [...]

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In the Music DIY world quick and efficient tools for marketing and distributing your music are a must! During the coming months I will be highlighting weekly some of the tools and resources currently available.  Some have been around awhile, others have undergone changes and improvements over recent months as developers look to improve the user experience. [...]

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Recently Hypebot readers, myself included were able to put questions to indie artist Amanda Palmer about her approach to DIY promotions.  The interview took place on November 19th at The State Theatre in Falls Church VA.  Jim McDermott (a former major label digital and artist development guy)  hosted this special event. Jim commented “We needed an artist [...]

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Today SellaBand launch a new music biz model that will open up Fan Funding to the entire music industry. A major artist, considered one of the most influential artists by many in the industry is joining SellaBand shortly and will use the model to fund their next album project. They are one of the many [...]

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Success in the music industry is now based on direct engagement with fans, not pushing acts  through radio and traditional media.  With this in mind  Next Big Sound is a new site that tracks a whole lot more than just a few page views. These guys clearly understand the need artists to understand fans online [...]

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To date smaller artists have been restricted from entry to the growing apps market due to costs.  iLike is now offering a solution for acts to build their own apps starting at US$99 (£58) each. iLike is the Web’s leading social music discovery service and the dominant music application on the Facebook®, Orkut, hi5 and [...]

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Today’s music producers and content creators must focus on getting fans ‘attention’ and keeping it for as long as possible. You need to energize that fan base and one of the best ways to do this is to feed them a continuous stream of stimulating content.  It takes time but the benefits of having this kind [...]

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Most music folk now know you don’t need a Universal or Sony behind you to enter the online music market and many independent artists are forging ahead and becoming increasingly savvy in the online music world.  Services like Tunecore and CD Baby enable you to sell your music through the big digital music outlets: iTunes, [...]

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House concerts are becoming more and more popular and can be great fun. If you’re a singer-songwriter performing your own material then you really should consider doing House Concerts. You may find this a little daunting at first because chances are you will probably know most of the crowd.  But this can be turned to [...]

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