Posts tagged as:

promotion strategy

Coffey_AndersenThe next gen music biz music keeps rolling out new opportunities for musicians to creatively pursue new revenue streams. Internet sensation Coffey Andersen is a hybrid artist. He uses his soul voice, his country guitar picking and urban influenced drums to make a unique sound.  This week he launched his “Direct-to-Fan Live Sessions” series. Coffey [...]

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449714_the_writings_on_the_wall____3The age of leverage has changed everything.   While the Record Industry was busy keeping the ‘status quo’ and ignoring new business models the heretics were taking over. The key question is why did it deserve to last forever? It didn’t. The record industry failed to read the writing on the wall; they ignored or failed [...]

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house_stage_2House concerts are becoming more and more popular and can be great fun. If you’re a singer-songwriter performing your own material then you really should consider doing House Concerts. You may find this a little daunting at first because chances are you will probably know most of the crowd.  But this can be turned to [...]

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Music & Money!Many music composers are interested in writing music for the movies.  There seems no end to the ‘blockbuster’ and new films seem to appear constantly but what are the processes involved and how does that music end up on the movie? Most regular feature type movies are supposedly complete before the music gets added however [...]

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myspace_friendsAs a musician or band you need to be utilizing every opportunity to market and promote your music to potential fans on a global basis.  The place to start is with your friends and contacts.  The good thing with MySpace is it can be used as a functional music website if you don’t have your [...]

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Distribute it!Right you’ve been working your nuts off with the band you’ve got some fantastic new material, you’ve put together a great little ‘EP’ package and are thinking about selling it online, even some free music downloads, ok why not.  Providing music downloads from your website should be a part of your strategy but dont forget you can [...]

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Branding is a really important issue when it comes to music marketing.  Unfortunately it’s one of those things where musicians and bands often are up running and often well along early in their careers before anyone really starts to think about branding and its importance. Problem with this is it’s a bit cart before the [...]

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myspaceAs a musician or band you need to be utilizing every opportunity to market and promote your music to potential fans on a global basis.  The good thing with MySpace is it can be used as a functional music website if you don’t have your own, plus it’s free!  To upload music you will need [...]

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